Investing in SEO can now be defined as essential for any company that looks at the web with interest . Yes, because having a website today is not a guarantee of online visibility, it is necessary first of all to get the right visibility through search engines, ie the tool used by all users to search for information online. However, choosing the best SEO agency is not easy: the sector is extremely technical and the offers are flawed (and the cheats)!

First of all we need to understand the importance of a correct optimization and positioning of a website and it is not difficult: a site that is not correctly indexed may not appear in the search results, or appear in a very low position, maybe in 2 or 3 page, thus losing every opportunity to be found and visited.

In fact, remember that the CTR or click-through (users click on a search result) is much higher the better the positioning.

On average, 71.33% of clicks are made on the results on the first page ; the second and third together, get only 5.59% of clicks. Note that the first 5 results take 67.60% of all clicks, while those from 6th to 10th only 3.73% (slightly less than all clicks on the second page).

It is therefore necessary to evaluate the SEO investment as a fundamental and necessary investment, as much as the investment made in the creation of the site itself. In principle we can say that, in the first year of activity of a website, the investment in web marketing 

ELEMENTS TO BE SUSPECTED

In choosing the right Seo agency you are (rightly) suspicious if they promise you:

Guaranteed guarantees

Serious and professional SEO agencies can not provide certain and permanent guarantees on results due to the nature of the sector, subject to constant fluctuations and constant changes. They can certainly guarantee an improvement in results and above all real monitoring tools. A serious SEO agency performs preliminary analysis on the site, and based on these analyzes is able to project realistic results in terms of visibility and potential traffic. Today it is impossible to guarantee that certain fixed positions in research results are permanently and permanently covered .

Instant results

True, some questionable (and increasingly penalized) SEO practices can bring "immediate results". Beware, however, to those who promise immediate results ! These practices have a side of the coin leading to long-term damage. To get instant results, we often use practices discouraged by the search engine guidelines themselves (called Black Seo). These practices are sifted by search engines that once discovered, penalize, even strongly, the website that used them, causing a dramatic loss in the results ranking and making the site almost invisible in search results. It may take several months to recover lost positions as a result of these penalties. For this reason it is also advisable to have long-term relationships with the SEO agency, just to make sure that the agency does not operate with too short time horizons.

Be first on Google

If an agency seo promises to place your first website on Google, it seems fantastic but probably there is a rip off. Every website can potentially be first, but to obtain results of this kind it takes time and a strong investment. However this result is not totally controllable, as it also depends on the competition. Each coach hopes that his team will win the championship, but no serious and prepared coach can feel able to "sell" this result before the race! 
Probably your website, with the right time, the right activities and the right advice, will succeed in reaching that position. In any case, it's not something that an agency can promise to do,

Costs too low

When talking about Seo it is better not to look for the best bidder, but rather the best service . Pay attention to prices that are too low or to "incredible offers", as there is the risk of buying services that will lead to poor results. Remember, you are choosing a coach who will help you make your site a force: be wary of those who offer striking results with little effort (some of those offers reminiscent of those "lean at no cost!")

should be at least equal to the investment made in the realization .

Given for all established that everyone should invest in SEO, the real question that every company should ask itself is how to choose the best SEO agency ?

With the growing awareness on the part of companies that SEO is a fundamental investment, there is also the danger of frauds or frauds around the corner by little or unethical businesses. More and more agencies or professionals, given the growth in demand in the sector, they improvised SEO experts and ended up selling non-existent and sometimes even counterproductive services, against exorbitant and unjustified figures.

Here are some warnings that may be useful in choosing the best SEO agency .

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